How to Use Ad Words in Your website |
I would say, be very patient and be ready to lose money before making some. The point is, even with the best techniques, you need to lose some to win some. |
Ignore what everyone else is doing - bid the amount that makes YOU the most money, whether that puts you 1st, 5th or 55th |
Narrowly focused ad groups, each one a variation of a single keyword. |
Go for misspelled keywords and keywords written as one (i.e cheaphotels instead of cheap hotels). There is lots of traffic for these type of keywords at only a fraction of the cost. |
Pick keywords that don’t cost more than they are making you! Track your clicks very carefully and ad groups as much as possible. |
Always track keyword conversion, and split-test both your ads and your landing pages. |
Highly specific long tail keywords, divided into very tightly focused ad groups. |
Extreme relevance between keywords, ad text and landing page content (This works if you are an affiliate marketer). |
High quality landing page with loads of content, bearing links to and from sites which rank high for the keywords in organic search results. |
Continual experimentation for optimization - even if killer results are already being observed.
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Use dynamic ads: they help increase the CTR considerably, thereby bringing down the cost.
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Trial and error to see what makes most money for price paid is always best.
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I would say to make sure you get inside your customers heads.for example…There are a few types of visitors…The browser. The buyer. The person who wants freebies. |
The one thing I haven’t seen mentioned yet (and maybe because I am in a local service industry, not a national retail site) is use lots of negative keywords to keep away non-customers and drive up your CTR.I’m a psychotherapist, and use negative keywords like “free” “book” “association” to keep people who wouldn’t be interested in my ad, or who I wouldn’t want to spend my $2-$3 coming to my site.
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I suggest go for a key phrase thats a moderate one. Like if there are 10000 searches for the main key phrase. You go for the one that has abt 3000 searches.. and you’ll get real traffic with lesser investment
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Use the core/parent adgroup keyword three times in the ad text and display URL. |
Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact. (This will get you more clicks for your money).
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Bid higher on terms that have been converting well.
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| Use the words New and Free when true and appropriate. Source
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